Media Plan incorporates technology from 3Way Solutions for monitoring and tracking advertising on TV channels.
Media Plan, a Guatemalan company serving Central America and the Caribbean through international TV distribution for ISPs, content sales and advertising across pay TV and digital media, has added an advertising logging and tracking system from 3Way Solutions. The implementation enables monitoring, recording and automatic verification of commercials across six television channels, strengthening operational control and validation of advertising broadcasts. It expands Media Plan's infrastructure to offer operators, advertisers and agencies greater reliability and transparency in campaign management.
The solution combines 3Way Solutions' logging platform with Fingerprint for TV and radio auditing, supporting continuous recording, commercial detection, broadcast evidence and audiovisual content management. 3Way has more than 20 years of experience developing solutions for broadcasters, cable operators and media platforms in Latin America. “This addition allows us to optimize campaign control and monitoring, providing a more efficient and precise operation for our clients while opening a business line that will let us grow into broader content auditing,” said Karina Estrada, Director of Media Plan.
Diego Gilles, International Sales Manager at 3Way Solutions, added: “We are pleased to continue expanding our solutions in Central America, supporting the growth of leading companies such as Media Plan as they transform their technology and automate their operations.”