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Televisa chooses 3Way for advertising verification

ABOUT THE PROJECT

Televisa acquires 3way system for commercial audit

a complete video logging solution for televisa

atsc recording rating charts asrunlog import storage in lto

3Way Solutions provided Argentine technology for the Televisa group, with the objective of recording multiple signals for commercial and content auditing. Two complete systems, one intended for the city of Monterrey and the other for the city of Gaudalajara that allows ingesting 6 ATSC signals each in high quality with proxy copy, Closed Caption detection, EPG, definitive LTO storage of low quality copies, Asrunlog import and rating measurement, with the possibility of viewing multiple files simultaneously with the rating graph of its signals and competitors.

The system is web-based, allowing authorized users to watch signals, extract segments, compare ratings and search for advertisements.

some numbers

comparative rating chart

One of the most important issues for the client was the possibility of importing the rating information of all the signals in a simple way and being able to have a minute-by-minute comparative graph accompanied by the simultaneous playback of the recordings.

The interface allows you to browse the video by date/time and be able to see on the graph at the same time which measurement obtained said signal. And thus be able to make strategic decisions regarding content.

Project image: Televisa chooses 3Way for advertising verification
Project image: Televisa chooses 3Way for advertising verification

implementation with partner Comtelsat

The company Comtelsat was in charge of carrying out the installation of the system. Through a deployment of distributed technicians, the installation and configuration was carried out in both Monterrey and Guadalajara.

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